The highly competitive food retail industry has been growing steadily over the past years. An expanding product range as well as packaging present challenges to all players in the field. Blue River Retail is not only focused on meeting the demands of the industry and providing the best quality to its customers, but also on optimizing the supply chains. Direct contact and satisfaction of customers are of highest importance to us. In the near future, we will focus on expanding into the e-commerce business. A structured retail industry with shop-in-shop concepts and special entertainment areas will provide customers with a retail experience on the next level.
As we are working in the global food retail industry we take social and environmental issues seriously. Therefore, we have developed an overall Code of Conduct, stating that environmental and social issues are of the highest priority to us. We are not only focused on optimizing supply chains but on establishing value chains for all parties involved in the process. Educating customers about health and lifestyle choices and supporting local suppliers and their products belong to our credos.
Over a period of five years, we aim to establish a nationwide network of retail stores and to become the first-choice retail brand for customers in the country. In a highly competitive industry communication, marketing as well as differentiation strategies are instrumental for success, to ensure continuous growth in the retail industry of the respective country.
We want to become the leading food retail corporation in the country by providing our customers with the best quality products and best value for money. Securing customer loyalty by implementing an attractive rewards program, belongs to our success strategy. Building a nationwide network with local partners to enhance competitiveness, productivity and profitability are key to our ambiguous mission.